Find our why thousands love the Iconic Duo
Based on rave reviews and impressive user results, these essentials deliver on their promises without over-complicating your routine.
10,600 5-star reviews across both products
Dr. Raj
•
Writer
Updated on Sep 17th, 2025
In the crowded world of skincare, finding products that deliver on their promises without over-complicating your routine is a rarity. Tula has managed to capture the hearts (and faces) of millions with two standout products: the 24/7 Moisture Hydrating Day & Night Cream and The Cult Classic Purifying Face Cleanser. These two products have become cult favorites for good reason. With thousands of 5-star reviews and proven results, they represent the perfect foundation for any skincare routine. Whether you're a skincare minimalist or someone with an extensive regimen, these essentials work beautifully on their own or as part of a larger routine. What makes these products truly special is their probiotic-powered approach to skincare. Both formulas feature skin-loving probiotic extracts that help maintain skin balance and support your skin's natural microbiome. This means healthier, more resilient skin over time rather than quick fixes that don't last.
Top 3 Reasons People Buy 24/7 Moisture
1. Unbeatable All-Day Hydration True to its name, this cream is a hydration powerhouse. Users consistently report that their skin feels nourished from morning until night. Powered by squalane and hyaluronic acid, it locks in moisture without feeling heavy, with 96% of users agreeing their skin felt hydrated all day. 2. Visible Firming & Smoothing This isn't just a moisturizer; it's a treatment. Packed with peptides and apple extract, the formula targets fine lines and uneven texture. Reviewers love the anti-aging benefits, with 100% of participants in a user study agreeing their skin looked and felt firmer after four weeks. 3. Perfect Prep for Makeup Versatility is a key theme in user feedback. Fans love that it functions as both a day and night cream, but it shines exceptionally well as a base for makeup. Its non-greasy finish smooths the skin, creating a perfect canvas that allows foundation to glide on seamlessly.
Top 3 Reasons User Love The Cult Classic Purifying Face Cleanser
1. Effective Makeup Removal "Best face wash I've found" is a common sentiment among users. The Cult Classic lives up to its hype by effortlessly melting away dirt, oil, and even stubborn makeup—including all-day lipstick and mascara—saving you from needing a separate makeup remover. 2. Gentle & Non-Stripping Many cleansers leave skin feeling tight and dry, but Tula's probiotic-infused formula does the opposite. Users rave that their skin feels purified yet balanced. It cleans deep into pores without stripping essential oils, making it safe for daily use on all skin types. 3. A Refreshing Sensory Experience The gel-to-foam texture provides a sensory treat that users look forward to. Reviewers describe a "refreshing feeling" that wakes up the skin, leaving it looking brighter and feeling softer immediately after washing.
Top 3 Reasons User Love The Cult Classic Purifying Face Cleanser
1. Effective Makeup Removal "Best face wash I've found" is a common sentiment among users. The Cult Classic lives up to its hype by effortlessly melting away dirt, oil, and even stubborn makeup—including all-day lipstick and mascara—saving you from needing a separate makeup remover. 2. Gentle & Non-Stripping Many cleansers leave skin feeling tight and dry, but Tula's probiotic-infused formula does the opposite. Users rave that their skin feels purified yet balanced. It cleans deep into pores without stripping essential oils, making it safe for daily use on all skin types. 3. A Refreshing Sensory Experience The gel-to-foam texture provides a sensory treat that users look forward to. Reviewers describe a "refreshing feeling" that wakes up the skin, leaving it looking brighter and feeling softer immediately after washing.
While both products are stars on their own, the real magic happens when you use them together. The Cult Classic Cleanser prepares your skin perfectly for the 24/7 Moisture cream, creating a cleanse-and-hydrate routine that millions swear by for healthy, glowing skin. This dynamic duo works synergistically to support your skin's natural balance. The cleanser purifies without stripping, while the moisturizer locks in hydration and strengthens your skin barrier. Together, they create the perfect foundation for radiant, healthy-looking skin that feels supple and refreshed all day long.
The Smartest Way to Shop
By purchasing The Iconic Duo, you get supersize versions of both the cleanser and the moisturizer, ensuring your routine is stocked for months. Plus, the duo has a built in savings of $37!
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TAKE 30% OFF THE DUO
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10,600 5-star reviews
Best face wash I've found
I've used your 'cult classic' for about 3 years now. It removes my all-day lipstick and tubular mascara fully. That's why I need the travel size as we...show more
Judy G.
Verified buyer
Amazing moisturizer
This is the best face cream I have ever used, It makes my skin look so good.
Twiana W.
Verified buyer
Soft and smooth skin
I was first turned onto this facial cleanser by receiving it as a tester. I could not believe how soft and smooth it made my skin feel. I have continu...show more
Paula P.
Verified buyer
So many compliments
I get a ton of compliments on how great my skin looks since I started using Tula.
Hallie C.
Verified buyer
Gentle and effective
I appreciate the subtle scent and gentle nature of this face wash. I can use it twice daily without fear of it over-drying my face. I also love that a...show more
Hannah M.
Verified buyer
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